It’s time to reclaim kindness
It’s business sense, not just common sense, to act from the heart, argues corporate reputation practice managing director Peter Roberts.
Agency luminary Bill Bernbach once said the policy to successful recruitment was hiring ‘talented and nice’ people (and you would not get in if you only had one of those).
We are acutely aware of the fragmented, lonely lives people have led during COVID. However, despite the vividness of the toilet roll scuffles, it has been difficult not to register narratives of kindness that have played out across media outlets in recent months. So, it’s in light of this backdrop and with the gradual return to the office that I say there won’t be a better time for business to champion this currency of kindness.
