It’s time to revive the age of the mentor
It’s high time the PR and media industry remembered the importance of learning from – and eventually becoming – mentors, writes PR consultant Katie Clift.
If you’ve been around the media, marketing and PR industry long enough, you’ll have come across well-meaning, sometimes slightly over-enthusiastic advice to get a mentor, or become a mentor.
For years I thought this encouragement was completely cliché and overrated. When starting to build your media career, who has time for a mentor? Really?
Years ago – and it’s the same today – the media industry in Australia was cut-throat. Even if you had time to invest in meeting with, and being developed by, someone more senior than you, would anyone be willing to give up their time and industry secrets to help?
Someone start the Mentor Awards and watch all them all come running.
LMFAO! Too true!