It’s time to unleash Australia’s marketers on sustainability reporting

Recent reports have highlighted a systemic failure by Australian businesses in transparently reporting on sustainability. This isn’t a unique problem to the Australian market. At the end of 2020, the world’s biggest names in business declared carbon-neutral goals, without delving far into the details of how these would be achieved or measured.

This poses a challenge for marketers tasked with supporting their business’ ambitions with measurable legitimacy. Thankfully, it’s a challenge that’s achievable and packed with opportunity.