‘It’s unfair, unreasonable and incorrect’: Kevin Roberts slams treatment of Generation Z

October 20, 2023 10:41

Kevin Roberts, former global CEO of Saatchi & Saatchi, argues that Generation Z is being “written off prematurely and superficially” as they enter the marketing industry, and it’s “unfair, unreasonable and incorrect”.

Speaking at the World Business Forum last week, Roberts stressed the importance of nurturing Generation Z as they enter the industry, because they bring a fresh perspective that is “needed in the marketing world right now”.

Roberts

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.