IVE Group to acquire Salmat’s Australian catalogue business Salmat Marketing Solutions

IVE Group Limited has entered into an agreement to acquire Salmat Limited’s Australian catalogue distribution business, Salmat Marketing Solutions, for the consideration of $25 million.

The agreement also includes the acquisition of Salmat’s New Zealand catalogue distribution business, Reach Media NZ Limited.

IVE is acquiring Marketing Solutions and Reach Media to expand its offering to the retail sector

Marketing Solutions and Reach Media will continue to operate as standalone businesses whilst adding to IVE’s production and distribution offering.