J. Walter Thompson and GPY&R picks up Cannes Health gongs
The Cancer Council’s I Touch Myself Project, created by J. Walter Thompson, was the one of only two pieces of Australian work to be recognised at the Cannes Lions Health Festival.
The campaign took home two gold, one silver and three bronze Lions in the health and wellness category.
Launched in April last year, the campaign saw group of high-profile female singers come together to re-record Chrissy Amphlett’s I Touch Myself in a bid to highlight the need for women to regularly check themselves for breast cancer.
