J Walter Thompson creates first work for John West, reviving ‘It’s what John West rejects’ brand positioning
J Walter Thompson has unveiled its first work for Simplot’s John West since being appointed to the account in November last year.
The campaign brings John West’s ‘It’s what John West rejects that makes John West the best’ brand platform back and features a fish with a cloudy eye and droopy fins.
$100 says it gets a pile of complaints about how the rejected fish should have been thrown back into the water.
$200 says that was what the agency intended, but John West legal said NO because sea trawlers are indiscriminate harvesting machines and no-ones throws anything overboard except huge fucking nets.
Okonono
“He says he doesn’t know”
It’s a shame it’s not a patch on the old work:
https://m.youtube.com/watch?v=76ytNbGaX-M
https://m.youtube.com/watch?v=AZ_RoeZxhrU
Everyone knows that Sirena is the best, by a country mile! Even an alley cat will tell ya.