J Walter Thompson tackles Parkinson’s Disease misconceptions in new campaign to push for cure

Australians are being urged to challenge their understanding of Parkinson’s Disease, in an ad featuring a recently diagnosed young woman sitting with her elderly father.

The campaign, created by J Walter Thompson for World Parkinson’s Day, shows a young woman holding hands with her father who appears to be shaking.

However, when they let go of each other’s hands it is revealed the young woman is the one suffering from Parkinson’s Disease.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.