Jack Link’s appoints new creative and media partners

January 30, 2025 11:18

Australian and New Zealand meat snack brand Jack Link’s has appointed new creative and media agencies following a competitive pitch process.

Leading independents Special Australia and Hatched have been named as the brand’s new partners, marking the end of its decade-long partnerships with Three Scoops Creative Agency and Gamechanger Media in NZ.

Special has been tasked with delivering a new brand campaign – which is set to launch in market later this year – while Hatched will plan brand and retail connections across the customer journey.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.