Jack Thompson launches ‘Jeep Wave’ campaign for new customer initiative
Jeep has a new campaign for the launch of Jeep Wave, a new global customer care initiative.
The campaign, developed by Cummins & Partners features Jack Thompson, to deliver the initiative’s message and the significance of the ‘wave’ between passing Jeep drivers.
Thompson said: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.”
The campaign features Thompson exchanging waves with different Australian characters across a range of different landscapes.
