Jack Watts Currie launches Praise Mayonnaise campaign
The Praise print ad
Ad agency Jack Watts Currie has created a print-led advertising campaign for Praise Whole Egg Mayonnaise.
The ad, featuring a woman holding a potato salad surrounded by people begging for more, is part of a national campaign to push the brand as number one in Australia.
Rob Currie, MD of Jack Watts Currie, said: “Praise started with mayo in Australia so it’s important the brand also stakes its leadership position in the whole egg segment, which is what this campaign is all about”.
The ad will be supported by digital, online and point of sale.
Credits
- Client: Goodman Fielder Home Ingredients, Praise
- Creative: Jack Watts Currie
- Strategy: Naked Communications
- Photography: Janyon Boshoff
“Unbeknownst”? That’s excellent. I don’t think I have ever seen a headline start or even include that word. And I love her “Ooopps, I think I just followed through” expression.
Feels like the strategy and creative idea are working as one – feels fresh – feels like a Droga5 idea. Execution is right up there with them too.
Well done guys.
Previous comments must have been by people involved with the ever so average campaign… Unbeknownst to me, 25-year-old women are named Audrey….
“Unbeknownst” – love it! Haven’t seen or heard such unselfconscious verbal flourish since Mo and Jo were singing “Take a look around at the business survivors – there’s a goodly proportion of Toyota drivers”.
I was being sarcastic, you knob, It’s awful
‘Just followed through’ jajajajajaja.
The expression is more of an ” I’m walking through the pasture barefoot and just stepped in a warm cowpie”.
I f@cking love mayonnaise, however. It makes everything good.