Jacko special helps Seven to win for Monday

Tim Burrowes

July 7, 2009 12:13

It may be more than a week since Michael Jackson died, but Australia’s TV viewers still seem to want to hear about him. Last night’s Seven special – Michael Jackson The Last Time – helped the network to a win for the night.

Seven won the evening with a 26% share followed by Ten on 25.3% and Nine on 24%. The ABC was on 16.6% and SBS on 8.1%.

The Jacko special pulled in an audience of nearly 1.2m for Seven. But the top show of the night was Masterchef, on Ten.

Meanwhile, tonight will see Seven as the network to beat in what will be a very competitive evening, with The Zoo featuring the birth of Sydney’s baby elephant and Packed To The Rafters.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.