Jägermeister serves new coffee liqueur via Connecting Plots and Starcom

Jägermeister has launched its first new product in seven years SKU in the Australian market, with Connecting Plots and media from Starcom Australia.

The campaign, ‘When the night is brewing’, positions the new Jägermeister-flavoured coffee liqueur as the liquid catalyst for people to explore what the night has to offer. It is launched via OOH, digital, social and point-of-sale.

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