Jägermeister to sponsor Sydney Festival

German liqueur brand  Jägermeister has been appointed as the sponsor for annual music and cultural event  – the Sydney Festival.   

 

The announcement:

Sydney Festival today announced that premium German liqueur, Jägermeister, has come on board as Official Liqueur Sponsor of Sydney Festival 2012. As part of Jägermeister’s Special Distinguished Sponsorship of the Festival, the Jägermeister ‘Hunting Lodge’ will pop up in Honda Festival Garden in Hyde Park as a semi-permanent bar and performance space.

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