Jaguar Land Rover to review media agency

February 15, 2017 9:48

After pulling its digital advertising in the UK amid fears the brands’ ads were appearing on inappropriate and extremist media, automotive group Jaguar Land Rover has announced a global review of its media agency.

Incumbent agency, Mindshare – belonging to holding company Group M – will be reviewed as the brand assesses its media strategy, planning and buying services.

Andrew Marsh, corporate affairs manager at Jaguar Land Rover, said in a statement: “This review is in accordance with Jaguar Land Rover’s usual sourcing best practice and reflects the company’s commitment to conduct business in an open and fair way.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.