James Boag launches ‘lost water’ promo campaign

James Boag has found another angle to push its made-from-Tasmanian-water proposition with a promotional campaign built around the idea that its main ingredient has been lost.

Cryptic clues as to where the water can be found have been dispersed on Twitter, on James Boag’s Facebook page and YouTube.

Those who take part in the search for Tasmania’s ‘lost water’ stand to win $10,000.