James Warburton ‘derisking’ Seven’s programming slate after tough start to the year
Seven’s CEO and managing director James Warburton is attempting to minimise the risk the network takes on in launching new programming formats after the company revealed a challenging financial position and looks to emerge from a slow start to the ratings year.
Seven has a number of new formats in the pipeline – including Rebel Wilson-fronted Pooch Perfect, Plate Of Origin, Holey Moley, Farmer Wants A Wife and a revamped Big Brother – but Warburton indicated they will have shorter runs and not all will survive the year.
Warburton on stage last year issuing a rallying cry to the market
The move will enable Warburton and his programming team to try a number of formats, without pinning all its hopes of redemption on one program.
I want to see Holey Moley ‘smash’ it just as it has in the States – could be 7’s saviour show!
‘Derisking’? Why not go and work in Insurance if this is what you want. The MBAisation of the tv industry is really speeding up it’s demise, just when a bit of risk taking to engage disenfranchised eyeballs is required. Didn’t Einstein say something along the lines of ‘Insanity is employing the same people over and over again and expecting different results’?