James Welch to lead WPP’s Media Innovation Group APAC push

Tim Burrowes

July 19, 2012 11:58

WPP digital media consultancy, The Media Innovation Group, has launched in Asia Pacific with James Welch at the helm.

As Mumbrella revealed last month, Welch left the Australian office of Innocean for the then unnamed Singapore based role.

Welch will be tasked with building partnerships with agencies and their clients across Asia Pacific.

MIG specialises in using data on audience behaviour to optimise how media is spent acorss all digital channels.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.