Spruiking a supermarket, Jamie Oliver style

Miranda Ward

October 4, 2013 1:19

The announcement that Jamie Oliver is set to be the new face of Woolworths is a potential game-changer in the supermarket’s war with Coles.

Over more than a decade and 100 ads, Oliver had a huge impact on sales for Sainsbury’s in the UK. Here we offer ten of the best.

Feeding your family for a fiver:

https://www.youtube.com/watch?v=nqmnlHlxqD8

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Advertising Jamie Oliver

2 COMMENTS

Fredi 4 Oct 13

This stroke of JamieOliver brilliance by Australian supermarket giant Woolworths could actually entice many to switch brands to follow their food icon. Food Brilliance.

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Andrew 8 Oct 13

After trying to promote food personalities with a bypass and poor consumer awareness, Woolworths have finally seen the light.
Curtis now has competition and he is Australian…over to you Coles!

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