‘He’s so not woke’: Why Janine Allis’ TV show with ‘kindred spirit’ Gordon Ramsay is cooking
“This isn’t my first rodeo”, Janine Allis tells Mumbrella of her role as a business mentor on Gordon Ramsay’s Food Stars. This is correct. After launching multinational empire Boost Juice from her kitchen, she appeared as a shark on Shark Tank, a boardroom advisor on The Celebrity Apprentice, and even took on the wild in Australian Survivor. And that’s just the broad strokes.
So, Allis knows what makes for good television. She also knows how to sniff out a good business idea, and — more crucially, as she explains — a good business mind. Not that it can be easily defined. “It’s sort of sometimes intangible,” she says of finding that X-factor. But she knows when it’s in front of her. Hopefully, Food Stars also has that X-factor.
So far, the signs are good. The launch episode pulled over half a million viewers and continues to pull new eyes, while the show itself mixes Shark Tank’s unicorn search with the high-pressure environment of Ramsay’s cooking shows. You’ll also think about the humble Chiko Roll in ways you never thought possible.
So basically continue to avoid anything Janine Allis has touched or is involved in as an ethical consumer. Got it.
what does woke mean?