F.Y.I.

Japan Tourism appoints McCann Erikson and UM

July 15, 2010 2:15

Communications agencies McCann Erikson and UM will partner to work on a tourism campaign for the Japan Tourism Authority.

The announcement:

Melbourne, July 15, 2010: UM and McCann Erickson in Melbourne and Tokyo have been appointed as communications partner agencies for the Japan Tourism Authority preceding the break of a campaign drawing attention to Japan as a tourist destination. The campaign, which will carry a strong digital component, aims to familiarise Aussies with Japan’s cultural attractions and the opportunities for a unique vacation experience.

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