JB Hi-Fi launches retail media network
JB Hi-Fi is launching a retail media network, a year after ex-CEO Terry Smart first floated the idea publicly
JB Hi-Fi is launching a retail media network across its 207 Australian stores, partnering with Retail Mediaworks for the venture.
According to an announcement from Retail Mediaworks, who have built similar networks for Coles and Bunnings, the initial phase will see in-store and online advertising from “near-endemic category leaders” across the retailer’s “high-reaching omnichannel touch points”.
Sarah Ladbury will be heading up the JB Hi-Fi team at Retail Mediaworks.
