JC Decaux drops skull in Melbourne ahead of Kong: Skull Island premiere

A giant skull has been placed in Melbourne’s Southern Cross Station, as part of an activation to celebrate the premiere of Kong: Skull Island in Australia on March 9.

The skull will be at Southern Cross Station between March 6 and 13

Created by JC Decaux, the out of home activation includes a skull replica at the station’s entrance, as well as large-scale banners and digital content on large format screens.

The campaign, which will run all throughout March, aims to create a “fully immersive environment that introduces commuters to the mysterious and dangerous home of the king of the apes”, a statement from JC Decaux said.