JC Decaux partners with Movember on activation that rewards ‘Mo Bros’ with pash rash cream

December 6, 2019 10:08

Out-of-home business JD Decaux has partnered with The Movember Foundation on an activation that rewards ‘Mo Bros’ for their ‘pash rash’ factor with a tub of Movember Rain cream.

Using facial recognition software, the digital activation encouraged men to ‘Show Us Your Mo’ before scanning their face to identify a moustache.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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JC Decaux partners with Movember on activation that rewards ‘Mo Bros’ with pash rash cream

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