Jeep ad forced off air over Bear Grylls conflict

Robin Hicks

March 8, 2011 10:50

A TV spot for Jeep which features the endline ‘The original bare grills” has been removed from air by Discovery Channel after a complaint that the ad conflicted with a deal adventurer Bear Grylls has signed with Discovery and Nissan X-Trail, announced yesterday.

The 15-second spot, which is a slowed-down, edited version of an ad for Jeep which shows only the vehicle’s radiator grills, aired this weekend on Sky News, Ten and Discovery.

(hat-tip @fran_foo)

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Robin Hicks

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5 COMMENTS

Marie 8 Mar 11

Very very clever.

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Kelly 8 Mar 11

Bad luck CumminsRoss. Nice work!

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Andrew 8 Mar 11

Jeep = Bear Grylls makes much more sense than Nissan = Bear Grylls

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Dan 10 Mar 11

Timing is everything – well done CumminsRoss.

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madeline Tynan Davey 12 Mar 11

great ad
the jeep brand is fun loving good for the outback and the city thats what the ad is showing
I think Bear Grylls needs to take a chill pill and ask jeep if he can drive a jeep while he is in Australia

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