Jeep erects a car on a pole
Jeep is claiming an Australian marketing first – the placement of a car on a pole.
The activation stunt – called Jeep on a pole, or JOLE for short – will see a Jeep Wrangler displayed 12 metres in the air at the Jeep Portsea Polo on 14 January.
“The JOLE initiative is the start of an exciting string of unique activations that Jeep will be implementing this year, breathing new life into the brand and supporting our dealers nationally,” said Chrysler Australia GM of marketing, Sam Tabart.
According to Chrysler, the display requires no ground foundation and can be erected from a space as small as two car parks and at only 45cm in diameter it can hold up to 14,000 kilograms. The pole rotates at a speed of one revolution per minute.
Reminds me of the time a few mates and I lifted the neighbours mini cooper up off the driveway and into their elevated garden bed as a prank. That wasn’t very clever either… but it was fun to see their reaction the next morning.
Didn’t Smart do a very similar thing with the TwoTwo a few years ago, but with shipping containers? Doesn’t seem all that original to me.
Car companies clearly have way too much money. Shame these big marketing budgets can’t be directed to more worthwhile causes.
neither is TV advertising but everyone’s into it
Who cares?
This is shocking marketing. For the 1000 people that will see this, will it make them think differently about buying a Jeep. PR for PR sake.
What a waste of money
it’s … a car on a pole
This is begging for a meme.
Big deal!
I saw a girl on a pole once.
Works for the Deni Ute Muster
Ha. ‘JOLE’.
A VW Polo on a pole at the polo would have been funnier…
Ford Focus launched with suspending their cars from cranes in key city/urban spots
…in 1999.
‘JOLE’… pfft… give me a break
Your right Josh, in fairness though it was the same guy, so hes not stealing an idea, just rehashing an old one….I look forward to seeing the next chrysler/dodge/jeep/alfa/fiat which will somehow be suspended in the air.
No way! Keith in South Australia is miles ahead of you!
http://www.facebook.com/pages/.....8682510464
http://www.tatiara.sa.gov.au/page.aspx?u=270
On the road trip back from SA I saw a Jeep on a pole in Keith.
this stunt might encourage children to drive cars up poles because it’s the normal thing to do.
this sh*t needs to be banned.
That’s a good place for a Jeep. Put them all 12 metres up, I say.
There is a town in SA called Keith which has a Jeep on a pole!
http://www.google.com.au/imgre.....9,r:7,s:44
Reminds me of my wife’s parking. And she doesn’t even work in marketing!
Looks like the Deniliquin Ute Muster just pipped them with this idea
By 12 years
http://farm4.staticflickr.com/.....z.jpg?zz=1
Surely more impactful had this been in, say, a suburban shopping centre car park? As opposed to the middle of nowhere.
what’s jeep gotta do with polo?
Rubbish
Now thats off – roading!!!
Probably handles better up there though – have you ever driven one?
Better than being wrapped around the pole i guess.
I’m sure a lot of people at the Polo will have an awesome time looking at this… and then ripping the piss out of it.
There was one just like this to advertise the local scrap yard… back in the 80’s.
Oh, Pole-O…
It took me a minute.
Does “exciting string of unique activations” mean the same thing as “stunts” and if so why not just say that?
Looking to hard at this maybe.
It’s a product placement at an event.
Instead of having the car on the ground (a la the hideously over branded Moonlight cinema and countless others) they’ve got it 20 foot in the air on a revolving pole – more eyes, more exposure, job done.
The JOLE thing is rubbish though, i admit.
There is a jeep on a pole in South Australia already. A military one. It’s not that high, admittedly, but you can’t really claim it’s a first.
Can’t really claim it’s clever, either…
It’s the car version of a dogwood dog. About as unsatisfying too
If they follow this up with something clever or talkable that would be interesting but
A this won’t work digitally or in social media so difficult to justify cost
B doesn’t communicate the cars proposition – any car could be up there
C is not linked to a purchase or test drive mechanic so won’t generate sales.
To be frank it’s close to the worst marketing I’ve seen in a while.
A FIRST for a car on a pole?! I don’t think so — obviously the dudes at Chrysler are holding something back, like telling everyone there’s been a WB V8 Holden Ute mounted on a six metre pole at Deniliquin (Deni) NSW since 2000. What a ‘Jole’ – I mean a joke.
I think the idea smokes the big pole the Jeep is on.
There was an art installation outside the Opera House about ten years ago which involved spraying a bunch of old cars a very matt grey all over. . . . Much more fun.
This could have been great fun too with the right tools. My verdict however is limp.
http://sydneynearlydailyphot.b.....chive.html
Or this?
Cancel that previous one. Meant this
http://www.flickr.com/photos/j.....513317921/
Jeep pole dances.
Four wheel dive.
From poles to polos.
Jeep’s polo erection
12 metre pole leaves polo ponies perplexed
This story is a tabloid sub-editor’s gift
Not sure which is worse-
1) erecting a car on a pole to “breathe new life into the brand”
2) calling it a JOLE
3) claiming it to be an Oz marketing first
All kinds of wrong. Just give one to Oprah already and sit back and cash the cheques…
Am I missing something but how exactly does this breath new life into the brand?
It has got you all talking…..
@Baudo … about how stupid it is. And how it’s unoriginal. And how lame of an attempt it is for Jeep to revitalise their brand.
YEAH WOW HEY HOLY MOLY AT LEAST WE’RE TALKING ABOUT JEEP THOUGH RIGHT?!
@ 39. Wild Oscar
“Jeep Takes POLE position”, surely?
“well i picked a bunch of events i’d like to attend this year and to distract everyone from looking too closely at that as well as cover the cost with marketing funds I decided to take a car and put it up a pole at each one”
Product placement in a movie instead?
Remake of The Italian Job perhaps?
http://www.cnbc.com/id/4326619.....nt?slide=4
Let’s put it up the flag pole and see who salutes it.