Jellysmack’s Ezechiel Ritchie on helping creators go multi-platform to commercialise content
Jellysmack’s country manager, Ezechiel Ritchie speaks to Mumbrella’s Calum Jaspan about bringing new opportunities to the content creator economy to Australia.
In September, Thinkerbell’s Adam Ferrier wrote an op-ed here on Mumbrella, detailing the media fragmentation we are experiencing, and how it is hiding modern stars, such as Mr Beast.
Two months on, Jellysmack, an American content creator company has launched in Australia, in order to leverage the $133 billion global creators industry, with former Taboola and Google executive, Ezechiel Ritchie as country manager.
Jellysmack is “a creators company before anything” says Ritchie, about the company that has deals with some of the internet’s biggest names, including Mr Beast, PewDiePie and JoshDub. As Ferrier wrote previously, you may not have heard of these names, but many have. Millions in fact.
