Jessica Mauboy says ‘yay to Christmas’ in new festive ad from Target and AJF Partnership

November 26, 2015 10:51

Target has turned to Australia singer Jessica Mauboy in a Christmas ad to showcase its range of decorations.

https://www.youtube.com/watch?v=t3ZRUo0l358

Mauboy says “yay to Christmas” before flitting through a house turning on Christmas tree lights, decorating tables and tucking into festive food.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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7 COMMENTS

Tony 26 Nov 15

Yah for Jess. Love that girl

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Questionable 26 Nov 15

Mauboy and Hawkins are so boring and safe. Perfect for Christmas.

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rushdie 26 Nov 15

Woolies? Qantas? You paying attention? Jessica is how you get Aussies to love your brand.

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Anon 26 Nov 15

The real question is, was she wearing DJs shoes??

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Don 27 Nov 15

One day Target will grow up and realise that beige doesn’t suit them.

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Tom 27 Nov 15

AJF Partnership and Target, the best sedative money can buy.

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Reality 28 Nov 15

Cheap prices are the only way to get people to love your brand.

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Jessica Mauboy says ‘yay to Christmas’ in new festive ad from Target and AJF Partnership

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