Jetstar names former Qantas and Target executive as new CMO

June 10, 2016 4:35

Just four months after dumping its foundation agency, Ted Horton’s Big Red, Jetstar has named a new chief marketing officer following the promotion of Liz McCarthy to a regional role.

McCarthy promoted to customer care and shared services

Phil Wade, who joined Qantas Group last year to oversee the Qantas and Jetstar hotels platform, Hooroo, steps into the role with a brief to increase the airline’s focus on digital and data.

Wade joined Qantas from retailer Target in June last year where he spent 18 months as marketing and ecommerce director.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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