Jetstar partners with MTV Japan to promote Australia

Jetstar has partnered with MTV Japan  – as part of a campaign to promote Australia to potential Japanese travellers. 

The anouncement:

Jetstar, Australia’s Low Fares Airline, has initiated a major campaign with MTV Japan, the country’s highest rating music TV network, which will start filming content this week to promote Australia to a new demographic of Japanese travellers.

The program, starring Japanese Jetstar competition winner Miho Yasuda is being filmed from today in Cairns, Gold Coast and Sydney and will be aired in Japan during November. Jetstar partnered with Tourism Australia, Tourism New South Wales and the Queensland tourism community. The significant investment aims to increase the Japanese in-bound market in 2011.