Jim Beam shows its dark side with launch of Devil’s Cut & Cola

Devil's Cut & Cola

Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.

Created by Sydney agency The Works, the execution follows a recent multi-million dollar campaign to target a younger drinking audience and will air during the AFL and NRL Grand Finals this weekend.