Jim Beam to fund aspiring surfers in interactive online competition

Tim Burrowes

March 3, 2010 11:54

Jim Beam, the whiskey brand, has launched an interactive online competition to give up and coming surfers the chance to compete in the World Qualifying Series.

The competition entitled The Break will see one unsigned male surfer awarded $50,000 and one unsigned female surfer $25,000 in sponsorship.

Surfing enthusiasts are being asked to prove to the public and a panel of judges they have what it takes to compete in the WQS by submitting a 90-second video showcasing 60 seconds of their surfing ability and a creative 30 seconds of personality.

Registrations are being directed to a section on surfing website Swellnet, with video entries to be uploaded from July.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.