JLL throws support behind new Olympic sport ‘sports climbing’ in Nat Geo content campaign
Real estate services company JLL has launched a content series on National Geographic, ‘Stories of Ambition’, which follows the stories of climbing athletes.
JLL is throwing its support behind the sport, that will make its Olympic debut at Tokyo 2020, due to its lack of funding at an elite level.
The eight-part series follows six athletes from five different countries who have travelled to Japan to undertake an intensive training course using JLL technology.
