Jodie Sangster to head ADMA

The Australian Direct Marketing Association, one of Australia’s biggest industry bodies, has named former member of staff Jodie Sangster as its next CEO when Rob Edwards steps down in June.

Sangster will move from her current role in the US where she is senior vice president of education and global development at the Direct Marketing Association.

Speaking from New york, she today told Mumbrella: “The good thing is that the aossication is in great shape so there is not stuff that needs to be fixed.

“The focus will be to push into the new technology and make sure that we are really talking about direct marketing as a multiplatform approach. It’s about data and being customer centric.”