Joe Pollard oversees cleanout of Telstra Media as she puts her stamp on new CMO role

November 3, 2015 10:49

Joe Pollard

Just a year after joining Telstra and weeks after being elevated to CMO, former Mojo and Ninemsn executive Joe Pollard has run a broom through the senior ranks of Telstra media.

Director of digital media and content Adam Good, IPTV boss Eric Kearley and Telstra TV MD Ian Davis are all leaving the telco, while Pollard has raided her former employer, Nine, to recruit Rebecca Haagsma, director of 9Jumpin and digital services, to take on the role of director of mobility products .

The move also comes just two weeks after Telstra launched its latest IPTV attack with TelstraTV using Roku boxes, and a day after Optus branded itself a broadcaster after swooping on the broadcast rights to the English Premier League.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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3 COMMENTS

Macca 3 Nov 15

Nice one Bec! Good luck.

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Numbers 3 Nov 15

The Telstra approach to creativity.

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Laurie Patton 4 Nov 15

These are three of the smartest guys at Telstra when it comes to understanding the media world. Joe Pollard has a great reputation, but she is the third, or is the fourth, or is it the fifth ‘heavy hitter’ brought in to sort out the company’s media business? Andy Penn is a clever guy, but even the extraordinarily talented David Thodey couldn’t fix the arcane executive management structure at Telstra that Ms Pollard will have to do battle with to avoid joining the ever expanding Telstra Alumni group – https://alumni.telstra.com.au/faq. When she does she will be in extremely good company.

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