John Sintras returns to head up digital consultancy, Yango Group

Former agency bigwig, and short-lived chief audience and content officer at SBS, John Sintras, is back in the fold, becoming CEO at independent digital consultancy Yango Group.

Speaking to Mumbrella during his first day yesterday, Sintras said he’d spent a lot of his career at big organisations, managing bureaucracies, and being hamstrung by legacy issues and processes. The new role, he said, would enable him to be nimble for clients, and achieve better outcomes.

Sintras wants to change the status quo

“Clearly I’ve spent so much of my time in big roles, managing bureaucracies, managing the expectations of people all over the world, and it’s very time consuming,” he told Mumbrella.