F.Y.I.

John West brings active health to life with their support of The Amazing Race

August 4, 2014 11:43

Huckleberry Agency has developed a media first integration for John West in Channel Seven’s new series of The Amazing Race: Australia vs. New Zealand, in a consumer-led campaign where Australian viewers will be able to play weekly games inspired by the show every week via a branded app.

The announcement:

Huckleberry Agency has developed a media first integration for John West in Channel Seven’s new series of The Amazing Race: Australia vs. New Zealand, in a consumer-led campaign where Australian viewers will be able to play weekly games inspired by the show every week via a branded app.

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