Join the fight against ‘glo-ball warming’: Bonds campaigns for an unusual cause

Bonds has begun its fight against “glo-ball warming” with a campaign for its new self-cooling underpants for men.

The campaign launch film, by Leo Burnett, features a Bonds agent, scanning the temperature of men’s pants and bringing those with high temperatures in to try the new product.

The campaign is based on the insight that men need to keep their groins cool to maintain optimum testicular health.