Jonathan Brown stars in Toyota’s new campaign for its Good for Footy raffle

AFL legend Jonathan Brown is the face of Toyota’s new ‘Time to Raise’ campaign, which builds upon the brand’s previous Good for Footy raffle.

The launch video, created by specialist sport and entertainment agency Gemba, shows Brown introducing this year’s raffle to an animated local footy team.

Since 2015 Toyota has partnered with the AFL in a campaign to help raise money for community football clubs around Australia. The Good for Footy raffle has raised over $2.2 million since it began, with 100% of the proceeds from each ticket directed to local football clubs.