Jonathan Hopkins promoted to MD of media agency Razor

Sydney based media agency Razor has appointed planning director J0nathan Hopkins as its new managing director.

Before joining Razor in 2006, Hopkins spent eight years with media agency Universal McCann in various roles working with brands including XBox, Unilever and Coca Cola.

More recently he has been leading Razor’s relationship with Nike.  

Hopkins said: “We are acutely aware that we have to offer our clients something different or we’ll die. It is a sad reality of today’s media world that there is always someone bigger and cheaper. We’ve always strived to offer something dimensionally better.”