Journalists abandoning X, anxious about AI: Medianet report

Hal Crawford

March 18, 2025 2:35

The majority of Australian journalists no longer use social media platform X (Twitter), according to Medianet’s 2025 Media Landscape Report.

Media monitoring and intelligence company Medianet surveyed 521 working journalists for the 2025 study. It found that in the past year 15% deleted or quit their X accounts and 40% no longer use X as much. The changes leave just 48% of journalists using the platform that was once – as Twitter – an essential vehicle for breaking news and political statements.

The report also found that the overwhelming majority of respondents understood that trust in media was falling – lining up with Edelman data just released – and that most neither used nor welcomed AI in their workplace.

Medianet MD Amrita Sidhu

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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