Journalists less trusted than lawyers, taxi drivers and baggage handlers

Readers DigestJournalists have once again struggled to convince the public to trust them in Readers Digest’s annual survey of most trusted professions coming in at number 42 on the list, beaten by lawyers, taxi drivers and airport baggage handlers.

However, journalists did fare slightly better than radio talkback hosts who came in at number 43, with CEOs providing the buffer between the two professions. Journos and talkback hosts are more trustworthy than real estate agents, call centre staff, sex workers, insurance salespeople, politicians and door-to-door salespeople who made up last six places on the Readers Digest list.

When compared to last year’s efforts, journalists and talkback radio hosts have improved with both moving up a place on the ladder from their 43rd and 44th positions on the 2013 list.
Paramedics were seen as the must trustworthy.

The list is quite similar with Roy Morgan’s Image of Professions Survey for 2014 which was released in April this year which ranked 30 professions on how they are perceived by the public. TV reporters came in at 19, followed by newspaper journalists at 20.  Talk-back radio announcers came in at 24 with advertising people at 29th only beating car salesmen.

Readers Digest also compiles a list of the most trusted people in 2014, with the usual health experts rounding out the top three.

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