Joy expands team with nine new hires following new client wins

JOY has announced the appointment of nine new team members to enhance its capabilities following recent client wins.

From top left, clockwise – Michael Liow, Activation Director; Will Clayden, Activation Director; Vaidehi Gokhale, Activation Coordinator; Amisha Piplani, Activation Coordinator; Jakob Waitai, Activation Manager; Charlie Burgess-Hoar, Activation Coordinator; Rebecca Odell, Activation Coordinator; Maddie Corrigan, Business Director; and Eric Alvarez, Activation Executive.

The announcement:

JOY has appointed nine new team members following a series of recent client wins and continued investment in building out its product capabilities.

The new hires strengthen JOY’s integrated growth model across strategy, planning and performance media.

Peter Horgan, CEO of JOY, said delivering meaningful growth for clients requires diverse skill sets and integrated capabilities working together.

“Driving real business growth today demands strategic clarity, commercial acumen and performance precision. It requires teams who can connect insight to action and strategy to execution across the entire marketing ecosystem.

“At JOY, our focus is clear. We exist to accelerate growth for our clients. That means going beyond activity and outputs to deliver measurable commercial impact.

“Importantly, these appointments reflect the kind of talent drawn to JOY — people who want to do commercially meaningful work, make an impact for clients and accelerate their own growth in the process. That ambition and accountability ultimately benefits the brands we partner with.”