Joy hires former Ogilvy creative boss Steve Back and ZO’s Nicole Millward

Creative agency Joy has hired former Ogilvy Australia chief creative officer Steve Back and ZenithOptimedia strategy director Nicole Millward.

The announcement sent to clients:

It’s been a memorable few weeks in the ‘life and times’ of JOY.  Eighteen months ago we started with a vision, to create a new kind of agency.  One that was capable of not only creating, but connecting world class ideas in a new world dominated by multi channels, multi choices, a desire by the consumer for involvement and participation.

Our role in this new world is, to ensure there is clarity around vision and currency around implementation.