JOY’s Chandler on how MG is reaching the next generation of car owners on Tik Tok

Kalila Welch

September 23, 2022 9:27

How does a sports car brand secure its future with the next generation of car owners, who are increasingly immune to traditional advertising?

According to JOY head of social, Katie Chandler, the answer lies with social media – or more specifically, Gen Z’s social platform of choice, TikTok.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Joy Katie Chandler MG Mumbrella Automotive Marketing Summit 2022

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JOY’s Chandler on how MG is reaching the next generation of car owners on Tik Tok

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