June media spend slides as 2016 election takes its toll

July 18, 2017 12:44

The impact of a federal government spending spree in the lead up to the 2016 election has had a massive impact on the year-on-year Standard Media Index spending figures for June, with government spending now appearing to drop 69% on the previous year.

Jane Schulze says media spending figures have been skewed by the 2016 federal election

SMI managing director Jane Schulze said the impact of the election spending last year had also dampened figures for the entire quarter and disguised underlying growth across a number of sectors.

Shulze said an extra $56.6m flooded the market from government departments and political parties in June last year.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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