Junkee Media rebrands The Vine as Punkee while it retires FasterLouder in favour of Music Junkee

Junkee Media is rebranding The Vine, which it acquired in December last year, to Punkee with the publication aimed at Gen Z while its flagship title Junkee will be building dedicated communities around politics, music and video.

Speaking to Mumbrella ahead of the company’s upfronts event in Sydney, Junkee Media CEO Neil Ackland said the move would achieve a number of objectives.

“Punkee will be replacing The Vine. We identified Tom Pitney who was running The Vine as being some real talent and the content that was going into The Vine was hitting the mark with a different audience to what we had on Junkee, it was skewing a lot younger,” Ackland explained.