Just 669,000 viewers for debut of The Bachelor
The debut of Ten’s dating contest The Bachelor was a disappointing 669,000 metro viewers on Sunday night, with the show fourth behind Seven’s The X Factor, Nine’s 60 Minutes and ABC News, according to preliminary overnight ratings from ozTAM.
The show was 11th for the night in all people.
However, it did do slightly better in Ten’s target audience of 25-54, where it was seventh for the night although still behind The X Factor and 60 Minutes.
Ten has put significant efforts into promoting the show, which was the centrepiece of the network’s mid season relaunch two months ago.
having 20 women groveling for attention from 1 good looker male is pathetic and demeaning to equity and equality. Little advertising people-get over your groin led programs- so embarrassing.
The ‘bachelor’ concept has been around for so long and just seems really, really tried, in all truth. Why not more cooking shows? Hang on a sec…
A spokesman for Ten said this morning: “The first-night numbers for The Bachelor were in line with our expectations.”
I’m all for realistic targets, but if Ten are now happy with their big entertainment shows coming behind ABC News, they seem a little too comfortable with their 4th position.
Yet another failure to launch for Ten.
Car crash tele that was a first night ‘must watch’ just to laugh at the Twitter snark. Unfortunately that incentive doesn’t last beyond night one.
EPIC FAIL 10…. Seriously, The Bachelor AU was complete garbage. Those women came across as desperate, ugly, fake and just plain nasty. I am sure these 25 women will look back on their 15 minutes of fame, and slap themselves hard, like I did when I finished watching an hour of this utter rubbish.
Probably a silly question, but how do they determine which demographics are watching the show (e.g. women aged 16-39)?
There audience share will grow with time. Quality entertainment! Good work 10!
Rebecca:
http://www.oztam.com.au/AboutOzTAM.aspx
I’m not sure why Ten put this up against X Factor and 60 Minutes, it’s like the want it to fail.
Rebecca…in a nutshell…the electronic ratings collection system is statistically weighted by demographic breakdowns that reflect the population…and they know which contributors to the total sample correspond to which demographics to provide more specific information.
Rebecca, OzTAM uses a panel of 3,500 homes across Sydney, Melbourne, Brisbane, Adelaide and Perth. All TVs in those homes have meters and the (approximately) 8,500 people’s viewing is captured. So determine how many are Women 16-39 they project the proportion in the panel to the population levels, so if, (say), 4.5% of the Women 16-39 in the panel are watching a programme, they estimate that 4.5% of the W1639 population is watching.
Oh come on – there’s nothing wrong with a bit of trashy TV! It’s like a guilty pleasure! My girlfriends and I all had a great time and a good laugh watching this on Sunday night, and are looking forward to watching the rest of the season (hopefully Ten won’t relegate it to some ridiculously annoying timeslot).