JUST Water launches integrated campaign via M&C Saatchi Fabric

JUST Water is encouraging Australians to switch away from plastic water bottles, in a new integrated campaign for its water which comes in a plant-based carton.

The campaign, developed by M&C Saatchi Fabric, aims to raise awareness around the million single-use plastic water bottles purchased every minute globally, a number that is predicted to rise by 20% next year.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.