JUST Water launches integrated campaign via M&C Saatchi Fabric

JUST Water is encouraging Australians to switch away from plastic water bottles, in a new integrated campaign for its water which comes in a plant-based carton.

The campaign, developed by M&C Saatchi Fabric, aims to raise awareness around the million single-use plastic water bottles purchased every minute globally, a number that is predicted to rise by 20% next year.

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