JWT set to return to J. Walter Thomson Company as agency celebrates 150 years

Sir Martin Sorrell has hinted JWT is set to be rebranded to its JWT traditional name, the J.Walter Thompson Company, at a breakfast hosted by The Wall Street Journal, The New York Times reports

At the breakfast, CEO of JWT’s parent company Sorrell told the audience the agency has been “talking about rebranding” and praised “the J. Walter Thomson Company brand” as “immensely powerful”.

Going back to the J. Walter Thompson name would be “a slick and a good move,” Sorrell said.